The 95th China International Mode Underwear Trade Fair Will Be Launched in Shanghai

The 95th China International Mode Underwear Trade Fair will be launched at Shanghai New International Expo Centre from March 12th to 14th, 2013. Organized by China Textile Commerce Association, the trade fair will exhibit the thermal underwear, shapewear, loungewear collection, etc.

China International Mode Underwear Trade Fair is the professional event, who has the longest history in Chinese underwear industry and household textile industry at present, and it covers the knitting apparel and household textile products, such as underwear, sweaters, sports wear and so on, which attracts so many eyeballs from all over the country.

The 94th China International Mode Underwear Trade Fair Underwear Garment Fair, held last year, was expanded 35% of exhibition area and attracted much more professional visitors with the increased rate by over 30%.

The scale of the trade fair this year will be larger than ever before according to the requirements, and in order to gain more market share, the exhibition area will be expanded over 60,000 square meters.

Under the strong support by the government, China International Mode Underwear Trade Fair still opens with a large scale though the raw material and manpower costs continued to rise. Besides, the famous underwear brands from domestic and abroad gather together, promote the communication and competition of participating companies and bring more benefits to visitors.

Deepfeeling Underwear Locates in Yantai

Famous underwear brand Deepfeeling has officially located on the fourth floor of Yantai Zhenhua Commercial Building.

Deepfeeling has launched a wonderful lingerie show on the first floor of Yantai Zhenhua Commercial Building according to the needs of different scenes of workplace, home, travel, leisure, festival and party, to provide city women with suggestions of selecting underwear. And the lingerie show was showcased by beautiful models, which attracts so many citizens.

The brand philosophy of Deepfeeling is "using lingerie to relax the free heart and infusing the joy of passion into life”. And the brand is considered the European feeling as a base style, which is romantic and charming.

Besides, every detail of Deepfeeling underwear is full of delicate craftsmanship and high quality, showcasing the unique temperament of the wearers. Devoting to bring the comfortable underwear to the females, Deepfeeling underwear uses its unique technology to combine the beauty, fashion and comfort together to realize the aim of the brand.

The atmosphere of the show was very warm, and so many women were attracted to question at the counter about the selection of underwear.

Bjorn Borg Lingerie Announces the Cooperation with NPC

Recently, the famous Northern Europe fashion brand from Sweden, Bjorn Borg, has announced the cooperation with the leading trend shop New Project Center (NPC). NPC’s new store in Hangzhou puts Bjorn Borg’s lingerie of males and females with marked series patterns, lace series of women's lingerie, stockings, etc. on sale.

"NPC is the first and the most significant distribution partners in China for Bjorn Borg, and we are so delighted about the cooperation, since the positive attitude towards life and relaxed philosophical concept, which advocated by Bjorn Borg, are similar to the personality of today’s youth. We believe that the customers of NPC would like our products." said Bjorn Borg’s director in China area.

Bjorn Borg, Sweden's famous fashion brand, aims to become a global sportswear trend leader. And the brand, with its high-quality products, innovative design, has gained so many attentions from the customers.

NPC, found in Shanghai in 2009, was created by the domestic well-known host Li Chen and famous Taiwan star Pan Weibo. NPC aims to become the new project center of the street pop culture in China.

La Perla Launches New Flagship Store in Beijing Parkview Green

La Perla, together with 300 invited guests, celebrated the grand opening of its new flagship store in Beijing Parkview Green. Guests enjoyed the retro classic lingerie styles and felt the glorious history of La Perla during La Perla’s SS13 luxurious lingerie collection show.

The design concept of La Perla’s Parkview Grass flagship store, from Milan designer Buratti & Battiston, has perfectly reflected the femininity, elegance and grace, and the unique and unprecedented design concept has hold the same view with the famous painting, displayed in shop windows from famous Italian artist Milo Manara. The style of the painting is sexy and fashion, while matching with the soft light, the glass with lace and silk carpets, creates a romantic and intimate sense of the shopping experience for the customers.

Andrea Bonardi, the Asia-Pacific Managing Director of La Perla, said: “We are delighted and honored to open a flagship store in such a place, whose style accords with our brand’s DNA and style. This is our fourth store since we entered into the Beijing market, and we will soon station in the landmark shopping center. So far, La Perla has 9 boutiques in mainland China, such as Beijing, Shanghai, Shenyang, and Hangzhou. In the next three years, we plan to open 20 additional branches throughout the country. "

The Parkview Green Market and Sales Manager Mr. Lai Guoxian also addressed for the event that he believed the collaboration with La Perla will be a win-win ending in the future.

Isyfen Introduces SS13 Lingerie Collection

China lingerie label Isyfen announced the launch of their SS13 lingerie range featuring an array of fashion lingerie and accessories.

Isyfen’s SS lingerie collection features romantic and feminine pieces in soft tones and girly details.

Isyfen said, “Women are becoming more demanding when it comes to intimate garment.

The expansion of our new lingerie range is in direct response to customer demand for a greater selection.”

We want women to feel comfortable and confident and we now provide a comprehensive range to satisfy almost any desire. The range has been designed to be both functional and provocative.

Our new collection incorporates modern technologies and materials that ensure comfort at an affordable price point.”

Shanghai-based Isyfen is a professional enterprise in producing and marketing fashion lingerie. Isyfen manufacture more than 500000 pieces of quality intimate garments every year.

Flossy Launches SS13 Loungewear Collection

Romantic themes of innocence and vitality in a beautiful Parisian garden have provided the inspiration behind Flossy’s SS13 collection.

Exquisite combinations of floral laces, geometric prints and delectable fabrics will be brought together in this collection to create femininity and sensuality.

This season also features soft and vintage-inspired pieces in glamorous hues of pink, peach, purple and red.

Flossy said, “This collection is perfect for ladies who admire sweet details and intricate beauty with feminine fancies.

Romantic elements, such lacy finishes, frills and delicate embroideries are filled with different ranges.”

Besides the online boutique, Flossy‘s SS2013 loungewear collection will be available at stores in Dalian, Hangzhou, Tianjin and Fuzhou.

Founded in 2003, Flossy is a local loungewear label in China. With French origins and fashionable style, Flossy is dedicated to designing and tailor loungewear to suit Asian women.

VIV&LUL Launches 2013 New Thermal Underwear for Children

VIV&LUL has launched 2013 new Thermal Underwear for Children. The design of the new range is simple but delicate, and the strip is concise but elegant. VIV&LUL’s new thermal underwear wishes the children to have good luck in their life with its exquisite crafts and elegant brand logo printing.

VIV&LUL’s 2013 new thermal underwear range, in blue strip, is using the 100% cotton materials, which gives the children perfect protection on their skins, and gains better warm effect in high-quality sleeves with flexible rib.

VIV & LUL, a high-end children’s clothing brand of Réményseg Fǒldje Kft in French, has a long history, and has a good reputation in the European market, either.

As a professional Group Company in children’s clothing, Réményseg Fǒldje Kft has four children’s clothing brands, such as "VIV&LUL", "XGH", "GIRLUCK", "A.S". What’s more, the business scale of Réményseg Fǒldje Kft is large, with its design and development center in Paris, Tokyo, Shanghai and the subordinated company in France, Britain, Japan and China.

Combining with the gentleness in Orient and romance in Occident, VIV&LU tailors personalized children’s clothing for Chinese children, creating a new era of Chinese consumption in children’s clothing.