Bjorn Borg Lingerie Announces the Cooperation with NPC

Recently, the famous Northern Europe fashion brand from Sweden, Bjorn Borg, has announced the cooperation with the leading trend shop New Project Center (NPC). NPC’s new store in Hangzhou puts Bjorn Borg’s lingerie of males and females with marked series patterns, lace series of women's lingerie, stockings, etc. on sale.

"NPC is the first and the most significant distribution partners in China for Bjorn Borg, and we are so delighted about the cooperation, since the positive attitude towards life and relaxed philosophical concept, which advocated by Bjorn Borg, are similar to the personality of today’s youth. We believe that the customers of NPC would like our products." said Bjorn Borg’s director in China area.

Bjorn Borg, Sweden's famous fashion brand, aims to become a global sportswear trend leader. And the brand, with its high-quality products, innovative design, has gained so many attentions from the customers.

NPC, found in Shanghai in 2009, was created by the domestic well-known host Li Chen and famous Taiwan star Pan Weibo. NPC aims to become the new project center of the street pop culture in China.