La Perla, together with 300 invited guests, celebrated the grand opening of its new flagship store in Beijing Parkview Green. Guests enjoyed the retro classic lingerie styles and felt the glorious history of La Perla during La Perla’s SS13 luxurious lingerie collection show.
The design concept of La Perla’s Parkview Grass flagship store, from Milan designer Buratti & Battiston, has perfectly reflected the femininity, elegance and grace, and the unique and unprecedented design concept has hold the same view with the famous painting, displayed in shop windows from famous Italian artist Milo Manara. The style of the painting is sexy and fashion, while matching with the soft light, the glass with lace and silk carpets, creates a romantic and intimate sense of the shopping experience for the customers.
Andrea Bonardi, the Asia-Pacific Managing Director of La Perla, said: “We are delighted and honored to open a flagship store in such a place, whose style accords with our brand’s DNA and style. This is our fourth store since we entered into the Beijing market, and we will soon station in the landmark shopping center. So far, La Perla has 9 boutiques in mainland China, such as Beijing, Shanghai, Shenyang, and Hangzhou. In the next three years, we plan to open 20 additional branches throughout the country. "
The Parkview Green Market and Sales Manager Mr. Lai Guoxian also addressed for the event that he believed the collaboration with La Perla will be a win-win ending in the future.
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