Calvin Klein Jeans/Underwear FW 2013 Press Day in Beijing

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Calvin Klein Jeans/Underwear held its FW 2013 Press at Beijing Times Art Museum on July 11th.

Beijing, Jul 11 – Calvin Klein Jeans/Underwear held its FW 2013 Press at Beijing Times Art Museum on July 11th.

The press presentation went for the typically chic Calvin Klein minimalism in a darkened winter palette for the stage decorations. Clustered round by long wheat stalks, 25 models from China and abroad posed in clothing items from the brand's new FW 2013 collection. Together with the white grits beneath the models' feet, the edgy and natural design of the tableau nicely resembled the autumn and winter landscapes in the Hamptons.

Calvin Klein's revolutionary innovations could be seen in its new slim rocker kick jeans called the 'RCKR KICK', a slim, elongated pair with kick flared hems for both men and women.

As for underwear, Calvin Klein continued its philosophy of a simple and perfect lifestyle with the brand's classic designs. Its FW offerings for women cover all the essentials upgraded, such as bras of all types, in a new categorizing system that makes it easier for ladies to find what they truly need. Also noteworthy is that supermodel and philanthropist Christy Turlington Burns had been named the face of the Calvin Klein Underwear FW 2013 campaign.

For men, Calvin Klein Athletic introduced a line of performance underwear that successfully incorporated the latest technologies into the brand's modern aesthetic. Plus, two new additions were found in the two limited edition capsule collections – one for Calvin Klein 'Concept Micro' collection, featuring seamless construction in mesh, ribbed and pique textures; and the other for Calvin Klein 'Bold Solarize' collection, featuring new graphic patterns.