An Interview with Libertytex Marketing Manager Chen Dongyi

Libertytex, praised as an important leader and creator in textile industry, is founded in 1980, whose product line includes lace, cotton prints, floral pattern and relative accessories.

G: Global Intimate Wear, Mr. Chen: Chen Dongyi, marketing manager of Libertytex

G: What do you think about the Chinese fabric market and how does Libertytex react to these changes?

Mr. Chen: Libertytex always sticks to our own style with surprising idea and innovation. We pay much effort on seeking new material and inspiration to offer more choices to our customers. As a material supplier, we not only provide high quality raw material to our clients, but also funny ideas and feasible strategies.

G: What did Libertytex achieve in Interfilière Hong Kong 2012?

Mr. Chen: Many brands show strong interest in our product. It is an honor that Libertytex is positioned in the Image Zone, which confirms our effort and achievement over these years.

G: Libertytex owns client resource all over the world, please share with the difference between the western customers and domestic ones?

Mr. Chen: In fact, style of Chinese first-class brand is familiar to the western, such as Amier and Ordifen. Style of second-class brand stays more closed to the local mass market. Libertytex will offer different suggestions according to their requirement and direction.

G: How about production condition of Libertytex and what’s your plan for the future?

Mr. Chen: We have large-size shuttles and various computers for lace making. The combination of them is our exclusive advantage.

In the future, we will pay more attention on technology and research to make more high quality fabrics.