Development of Lingerie Chain Store in China Market

A survey of Chinese Chain Management Association shows that growth of franchise store and chain boutique increased by more than 50% in 2011. Chain store is likely to become the most promising commerce move in China mainland.

Chain store has become an important way to boost the development of lingerie industry in recent China.

A new report of Chinese Chain Management Association reveals that there is an over 50% growth in chain store of the apparel market. In fact, management concept of some brand agencies has surpassed the original manufacturers. With unique management mode, they expand chain store all over China.

The growth of chain store in China market is based on local market background and customer demand. OEM mode makes Chinese brand falling behind foreign brand. Rising life standard leads many labels that are lack of technology and talent to rely on marketing resource. Therefore, lingerie chain store becomes a tendency in the China market.

Many famous lingerie brands have started to play more attention on attracting agency and dealer, so as to compliment their product line and service. Franchise boutique has turned into a long-term strategic move to occupy marketing share.