Irina Shayk Firstly Comes to China for Aimer

Famous lingerie model Irina Shayk, who is also the girlfriend of hot football star Cristiano Ronaldo, firstly comes to China to shoot for the LookBook of La Clover A/W 2012. Irina Shayk is as sexy and lovely as usual in her blue print dress. In her spare time, Irian Shayk visits the Imperial Palace and tastes Chinese tea in the headquarter club of Aimer. She asks about every procedure of making Kungfu Tea in detail and tastes Chinese famous tea Lapsang Souchong.

La Clover is the luxury brand of Aimer.

Reason and Solution to Avoid Excessive Stock in Underwear Business Management

Rising general stock and stockout of particular products are two problems frustrating many underwear firms for long.

With change of customer demand, people lift their life standard and requirement. Intense competition leads to drop of gross profit and increasing stock. Underwear label should attach importance to interior administration and informatization, so as to improve traditional business process, working mode and commerce type.

Rising general stock and stockout of particular products are two problems frustrating many underwear firms for long. Rising trend toward identity makes prediction harder and harder. With growth of sales condition, stocking problem becomes too obvious to ignore. This condition leads to a vicious circle that one has to rely on discount to sell its goods.

Slow reaction of supply chain is another reason of excessive stock. Quick reaction to consumer need is the basic root to change this situation. Also, production scheme is an important factor to shorten chain period. Many underwear industry experts express.

With change of consumption habit and logistics method, e-commence has become new-born marketing channel. New technology creates a kind of new communication method that alters traditional trade process.

E-commerce is still a future concept in China market, acting as a new measure to capture customer and create added value. But traditional commerce is occupying the mass of underwear market, maniform IT general director said.

Personal Lingerie Showroom Adroe Me Gets $2.5 Million Investment

According to the foreign media, order model could be the hottest e-commerce model this year. Adore me, whose headquarter locates in New York, is a lingerie company of order model.

Recently, Adore me gets an investment valued $2.5 million in second round. The investors include Redhills Ventures、U.S. angels, Jaina Capital and Ventech Capital.

Adore me was established in 2011 which received 50 % sales growth monthly through its own “Personal Lingerie Showroom” since then.

The co-founder as well as CEO Morgan Hermand Waiche says that Adore me has been on the right track, and the sales is expected to reach between 1 million and 2 million.

Besides Morgan Hermand Waiche, Fabrice Grinda and Jose Marin are the founders of Adore me. Grinda was once the founder of Olx.com while Marlin was the CEO of DeRemate.com.

Morgan Hermand Waiche adds that Adore me was firstly built by sponsors when he studied in Harvard. But now, Adore me is actively looking for the publisher and e-commerce partner who focus on women’s market.

For now, Adore me owns 50,000 members and about 100,000 hits monthly. Morgan Hermand Waiche also says “ it is too soon to talk about monthly sales. But it’s certain that the growth rate of monthly sales reaches 40 % since January.

However, Adore me isn’t the only venture company to help women find better lingerie, and it faces the competitions from True&Co and Brayola. The differences among these companies are that True&Co and Brayola focus on suitable lingerie while Adore me emphasizes discounts.

An Interview with Libertytex Marketing Manager Chen Dongyi

Libertytex, praised as an important leader and creator in textile industry, is founded in 1980, whose product line includes lace, cotton prints, floral pattern and relative accessories.

G: Global Intimate Wear, Mr. Chen: Chen Dongyi, marketing manager of Libertytex

G: What do you think about the Chinese fabric market and how does Libertytex react to these changes?

Mr. Chen: Libertytex always sticks to our own style with surprising idea and innovation. We pay much effort on seeking new material and inspiration to offer more choices to our customers. As a material supplier, we not only provide high quality raw material to our clients, but also funny ideas and feasible strategies.

G: What did Libertytex achieve in Interfilière Hong Kong 2012?

Mr. Chen: Many brands show strong interest in our product. It is an honor that Libertytex is positioned in the Image Zone, which confirms our effort and achievement over these years.

G: Libertytex owns client resource all over the world, please share with the difference between the western customers and domestic ones?

Mr. Chen: In fact, style of Chinese first-class brand is familiar to the western, such as Amier and Ordifen. Style of second-class brand stays more closed to the local mass market. Libertytex will offer different suggestions according to their requirement and direction.

G: How about production condition of Libertytex and what’s your plan for the future?

Mr. Chen: We have large-size shuttles and various computers for lace making. The combination of them is our exclusive advantage.

In the future, we will pay more attention on technology and research to make more high quality fabrics.

Y8igt, Chinese Universities’ First Brand

Y8ight, which is the first brand of Chinese Universities, makes a name for itself with its fashionable, decent and lovely design combined with the colors. Wearing Y8ight could be pure and beautiful, could be charming and sexy, and could be elegant or individual. Y8ight not only provide you with the good products but the best service.

Y8ight is affiliated to Guangzhou Gushuo Underwear Co., Ltd. In 2011 which proceeds with continuous creations according to the market trend.

In addition, the original marketing mode of “Fashion Lingerie Shop” represents its brand characteristics of “Fair Price, Good Quality, Complete Category and Fast fashion”, opening a way through ever-exceeding spirit.

Guangzhou Gushuo Underwear Co., Ltd is a modern industry with design, production and marketing. Y8ight develops with her diligence and perseverance and has covered many markets in Chinese universities, aspiring to build Chinese Universities’ First Brand and the most popular lingerie chain brand in China in 100 years.

As a modern industry, Y8ight believes that everything starts from love. Lingerie is very important to women’s breast, so Y8ight not only manufactured the fashion bra but also the suitable ones good for women’s healthy.

Development of Lingerie Chain Store in China Market

A survey of Chinese Chain Management Association shows that growth of franchise store and chain boutique increased by more than 50% in 2011. Chain store is likely to become the most promising commerce move in China mainland.

Chain store has become an important way to boost the development of lingerie industry in recent China.

A new report of Chinese Chain Management Association reveals that there is an over 50% growth in chain store of the apparel market. In fact, management concept of some brand agencies has surpassed the original manufacturers. With unique management mode, they expand chain store all over China.

The growth of chain store in China market is based on local market background and customer demand. OEM mode makes Chinese brand falling behind foreign brand. Rising life standard leads many labels that are lack of technology and talent to rely on marketing resource. Therefore, lingerie chain store becomes a tendency in the China market.

Many famous lingerie brands have started to play more attention on attracting agency and dealer, so as to compliment their product line and service. Franchise boutique has turned into a long-term strategic move to occupy marketing share.

Bjorn Borg Helpls You Save Electricity

Are you kidding? Could Bjorn Borg help me save electricity? Yes, Bjorn Borg releases a new collection that could glow in the dark. Let's learn the details.

As part of the Swedish underwear company’s Spring collection, Björn Borg has launched a glow in the dark range that they say are “both sexy and ecological.”

Get that? Wear Björn Borg’s new collection and you won’t need to turn on the lights!

The collection embraces a variety of prints inspired by energy sources and recyclable items (batteries, soda cans, bottles, paper trash, composted flowers and public transport) and does so “in a positive, humorous and love-sharing mix showing a wide range of colors: the typical Björn Borg trademark.”

The press release also asserts “the night time just got some more fun time. Sexy, Sexy, Boom, Boom. Feels good JA!” And, with glow in the dark prints like these, we wouldn’t disagree. BOOM!

Björn Borg’s glow in the dark underwear (95% Cotton, 5% Elastane) is available now, and retails for $27.95

Have you been caught in the dark wearing Björn Borg’s new glow in the dark underwear?

http://news.globalintimatewear.com/Brands/6198/Bjorn_Borg_Helpls_You_Save_Electricity.html

Sexy Bikini Photoshoot

Here is the elegant portrait photography photographed by Mariana Garcia, the West Mexican women photographer who enjoys portrait photography. In the photoshoot, the beautiful model in bikini was walking around the woods. The good performance under the camera and Mariana Garcia’s outstanding skills would make you forget to leave.