Monki is never among those commonly seen. An organic whole as it is regarded, Monik is meanwhile accepted as an elf from the deep forest in some certain Nordic fairy tale. And now the story goes a different way. The elf is doing what it’s been doing, weaving, making garments of all kinds, within a deserted old textile plant in such a grey modern concrete jungle.
H&M took over Monki in 2009, which was then developed as its second sub-brand. Now Monki is among H&M’s three sub-brands, of which the other two are Weekday and Cheap Monday.
Actually, since its emergence in 2006, Monki has quickly grown to be a renowned fashion brand from Northern Europe, with 56 boutiques scattered oven seven European countries. And then it started exploring the Asian market with its first boutique in Hong Kong.
Monki is never among those commonly seen. An organic whole as it is regarded, Monik is meanwhile accepted as an elf from the deep forest in some certain Nordic fairy tale. And now the story goes a different way. The elf is doing what it’s been doing, weaving, making garments of all kinds, within a deserted old textile plant in such a grey modern concrete jungle.
Always distinctive and impressive, Monki, so popular in Europe, is set to win the hearts of the young who were born in the 1980s~90s. With a really loud statement about the vibrant youth and the smashing street styles, Monki items have been hotly sought after by fashionistas who are true to their own personalities.
The new swimwear collection Monki released for 2013 is just as unusual as always, containing swimsuits with a striking color palette and highly distinguishable prints. Nevertheless, to don pieces this edgy, wearers certainly need to work out how to make it right.
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