La Perla celebrated the grand opening of its flagship boutique in Barvikha Luxury Village, Moscow Oblast, Russia, and unveiled the brand’s latest Lingerie & Swimwear FW2013 Collection at the ceremony.
Moscow – La Perla celebrated the grand opening of its flagship boutique in Barvikha Luxury Village, Moscow Oblast, Russia, and unveiled the brand’s latest Lingerie & Swimwear FW2013 Collection at the ceremony.
Built by Mercury Group, the Barvikha Luxury Village is a high-end shopping center located in the prestigious district of Moscow region, merely 8 kilometers away from Moscow Rublevo Uspenskomu. The shopping center has included renowned fashion brands, hotels and gourmet restaurants.
Decorated in neutral tones, La Perla’s Barvikha boutique covers an area of 200 square meters, and features glass walls, which are adorned with La Perla’s classic Leavers laces. This is an idea by Buratti+Battiston to convey the superb luxury vibe of the brand.
To further explore the market on the territory of the Former Soviet Union, La Perla’s Barvikha boutique has settled on their marketing strategies. Till now the company has got 13 of its boutiques scattered over Russia, Ukraine and Kazakhstan.
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