The 8th SIUF (Shenzhen International Brand Underwear Fair) presented a perfect ending on May 12, 2013. During the 3-day fair, the brand LAINALI, for its first time to the event, indeed turned a lot of heads and impressed quite many.
LAINALI’s presentation at SIUF 2013 distinguished itself from others with its perfectly elegant booth design, superb ballet show and beautiful real-life-mannequin demonstration, which attracted lots of media reporters to its booth.
This was in fact LAINALI’s debut in the Chinese market, and the company regarded it as a great opportunity to learn from and communicate with other brands in the industry. In LAINALI’s view, the highest state of a brand should be the interpretation of the culture, the attitudes towards life, and the philosophy, all catering for a certain customer group with the same tastes and interest. LAINALI hopes to reflect not the products themselves, nor the shows, but what comes behind all of these – the image and spirit of modern women.
Marked by its deep love for ballet, LAINALI keeps pursuing perfection and the spirit of revealing an elegant true self. The reason why LAINALI takes ballet as its timeless symbol and imagery lies in the world-wide consensus that ballet is the world's most elegant and artistic dance form representing health and flawlessness with some sexy touches. Also, LAINALI has got their prospect of a novel lingerie culture and better feeling for Chinese women.
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