The 95th China International Mode Underwear Trade Fair Will Be Launched in Shanghai

The 95th China International Mode Underwear Trade Fair will be launched at Shanghai New International Expo Centre from March 12th to 14th, 2013. Organized by China Textile Commerce Association, the trade fair will exhibit the thermal underwear, shapewear, loungewear collection, etc.

China International Mode Underwear Trade Fair is the professional event, who has the longest history in Chinese underwear industry and household textile industry at present, and it covers the knitting apparel and household textile products, such as underwear, sweaters, sports wear and so on, which attracts so many eyeballs from all over the country.

The 94th China International Mode Underwear Trade Fair Underwear Garment Fair, held last year, was expanded 35% of exhibition area and attracted much more professional visitors with the increased rate by over 30%.

The scale of the trade fair this year will be larger than ever before according to the requirements, and in order to gain more market share, the exhibition area will be expanded over 60,000 square meters.

Under the strong support by the government, China International Mode Underwear Trade Fair still opens with a large scale though the raw material and manpower costs continued to rise. Besides, the famous underwear brands from domestic and abroad gather together, promote the communication and competition of participating companies and bring more benefits to visitors.

Deepfeeling Underwear Locates in Yantai

Famous underwear brand Deepfeeling has officially located on the fourth floor of Yantai Zhenhua Commercial Building.

Deepfeeling has launched a wonderful lingerie show on the first floor of Yantai Zhenhua Commercial Building according to the needs of different scenes of workplace, home, travel, leisure, festival and party, to provide city women with suggestions of selecting underwear. And the lingerie show was showcased by beautiful models, which attracts so many citizens.

The brand philosophy of Deepfeeling is "using lingerie to relax the free heart and infusing the joy of passion into life”. And the brand is considered the European feeling as a base style, which is romantic and charming.

Besides, every detail of Deepfeeling underwear is full of delicate craftsmanship and high quality, showcasing the unique temperament of the wearers. Devoting to bring the comfortable underwear to the females, Deepfeeling underwear uses its unique technology to combine the beauty, fashion and comfort together to realize the aim of the brand.

The atmosphere of the show was very warm, and so many women were attracted to question at the counter about the selection of underwear.

Bjorn Borg Lingerie Announces the Cooperation with NPC

Recently, the famous Northern Europe fashion brand from Sweden, Bjorn Borg, has announced the cooperation with the leading trend shop New Project Center (NPC). NPC’s new store in Hangzhou puts Bjorn Borg’s lingerie of males and females with marked series patterns, lace series of women's lingerie, stockings, etc. on sale.

"NPC is the first and the most significant distribution partners in China for Bjorn Borg, and we are so delighted about the cooperation, since the positive attitude towards life and relaxed philosophical concept, which advocated by Bjorn Borg, are similar to the personality of today’s youth. We believe that the customers of NPC would like our products." said Bjorn Borg’s director in China area.

Bjorn Borg, Sweden's famous fashion brand, aims to become a global sportswear trend leader. And the brand, with its high-quality products, innovative design, has gained so many attentions from the customers.

NPC, found in Shanghai in 2009, was created by the domestic well-known host Li Chen and famous Taiwan star Pan Weibo. NPC aims to become the new project center of the street pop culture in China.

La Perla Launches New Flagship Store in Beijing Parkview Green

La Perla, together with 300 invited guests, celebrated the grand opening of its new flagship store in Beijing Parkview Green. Guests enjoyed the retro classic lingerie styles and felt the glorious history of La Perla during La Perla’s SS13 luxurious lingerie collection show.

The design concept of La Perla’s Parkview Grass flagship store, from Milan designer Buratti & Battiston, has perfectly reflected the femininity, elegance and grace, and the unique and unprecedented design concept has hold the same view with the famous painting, displayed in shop windows from famous Italian artist Milo Manara. The style of the painting is sexy and fashion, while matching with the soft light, the glass with lace and silk carpets, creates a romantic and intimate sense of the shopping experience for the customers.

Andrea Bonardi, the Asia-Pacific Managing Director of La Perla, said: “We are delighted and honored to open a flagship store in such a place, whose style accords with our brand’s DNA and style. This is our fourth store since we entered into the Beijing market, and we will soon station in the landmark shopping center. So far, La Perla has 9 boutiques in mainland China, such as Beijing, Shanghai, Shenyang, and Hangzhou. In the next three years, we plan to open 20 additional branches throughout the country. "

The Parkview Green Market and Sales Manager Mr. Lai Guoxian also addressed for the event that he believed the collaboration with La Perla will be a win-win ending in the future.

Isyfen Introduces SS13 Lingerie Collection

China lingerie label Isyfen announced the launch of their SS13 lingerie range featuring an array of fashion lingerie and accessories.

Isyfen’s SS lingerie collection features romantic and feminine pieces in soft tones and girly details.

Isyfen said, “Women are becoming more demanding when it comes to intimate garment.

The expansion of our new lingerie range is in direct response to customer demand for a greater selection.”

We want women to feel comfortable and confident and we now provide a comprehensive range to satisfy almost any desire. The range has been designed to be both functional and provocative.

Our new collection incorporates modern technologies and materials that ensure comfort at an affordable price point.”

Shanghai-based Isyfen is a professional enterprise in producing and marketing fashion lingerie. Isyfen manufacture more than 500000 pieces of quality intimate garments every year.

Flossy Launches SS13 Loungewear Collection

Romantic themes of innocence and vitality in a beautiful Parisian garden have provided the inspiration behind Flossy’s SS13 collection.

Exquisite combinations of floral laces, geometric prints and delectable fabrics will be brought together in this collection to create femininity and sensuality.

This season also features soft and vintage-inspired pieces in glamorous hues of pink, peach, purple and red.

Flossy said, “This collection is perfect for ladies who admire sweet details and intricate beauty with feminine fancies.

Romantic elements, such lacy finishes, frills and delicate embroideries are filled with different ranges.”

Besides the online boutique, Flossy‘s SS2013 loungewear collection will be available at stores in Dalian, Hangzhou, Tianjin and Fuzhou.

Founded in 2003, Flossy is a local loungewear label in China. With French origins and fashionable style, Flossy is dedicated to designing and tailor loungewear to suit Asian women.

VIV&LUL Launches 2013 New Thermal Underwear for Children

VIV&LUL has launched 2013 new Thermal Underwear for Children. The design of the new range is simple but delicate, and the strip is concise but elegant. VIV&LUL’s new thermal underwear wishes the children to have good luck in their life with its exquisite crafts and elegant brand logo printing.

VIV&LUL’s 2013 new thermal underwear range, in blue strip, is using the 100% cotton materials, which gives the children perfect protection on their skins, and gains better warm effect in high-quality sleeves with flexible rib.

VIV & LUL, a high-end children’s clothing brand of Réményseg Fǒldje Kft in French, has a long history, and has a good reputation in the European market, either.

As a professional Group Company in children’s clothing, Réményseg Fǒldje Kft has four children’s clothing brands, such as "VIV&LUL", "XGH", "GIRLUCK", "A.S". What’s more, the business scale of Réményseg Fǒldje Kft is large, with its design and development center in Paris, Tokyo, Shanghai and the subordinated company in France, Britain, Japan and China.

Combining with the gentleness in Orient and romance in Occident, VIV&LU tailors personalized children’s clothing for Chinese children, creating a new era of Chinese consumption in children’s clothing.

Kanglishi Launches AW12 Push-up Lingerie Range

Shenzhen-Based lingerie brand Kanglishi has launched Autunmn and Winter 2012 new push-up lingerie collection on the market.

Shenzhen Kangliya Technology Co., Ltd. is the enterprise mainly operates middle-grade lingerie, and it is well-known for its high quality of push-up lingerie.

Adhering to the operation idea of “based on the quality and integrity”, Kangliya company follows the trends of lingerie industry to meet the demand for product quality and environmental protection. Paying attention to beautiful appearance of the lingerie, kangliya company also emphasizes on comfort and functionality of the product when keeping up with the international trends, and chooses breathable, absorbent, and flexible fabrics to make perfect combination in design and technology of lingerie.

The tenet of Kanglishi lingerie is to build females’ image of “health, beauty, fashion and grace”, and the concept of design is to create push-up lingerie with “health, fashion and quality” for females.

Kanglishi push-up lingerie, which has complete effect materials and abundant types, has many ranges, such as: Lycra adjustable push-up range, Silk Protein push-up range, Bamboo Carbon Fiber push-up range and so on.

Infanta Launches SS13 Lingerie Collection

Infanta has launched the latest collection for 2013 spring season. The trends for spring 2013 offer a variety of fashion pieces that include color and silhouettes across all categories.

Infanta’s SS13 collection is bursting with bright and pastel tones. Floral print and lace are perfect details for adding feminine charm in the spring season.

Wild prints can also be found in the new season’s looks. Animal and exotic skins are the most important looks for spring and can be found on bras and briefs.

Infanta said, “The new collection of lingerie from Infanta bridges this gap by bringing luxury within reach of the majority in the market. Fashionable and seductive, all products in this lingerie range are priced attractively to be accessible for the aspiring urban women.”

Infanta is a Foshan-based lingerie firm in China. Fashionable and sexy, Infanta’s lingerie promises to shape woman a perfect silhouette and to offer greatest comfort. Product catalog includes bra, briefs, men’s underwear and sleepwear.

Providing correct advice in buying the right lingerie product, Infanta offers elegant and seductive lingerie products in stores and online.

Daisiyu Launches 2013 New Collection Conference

Recently, the underwear brand Daisiyu has launched the conference of 2013 new collection with 8 models showing the glamour of Daisiyu underwear.

Daisiyu underwear is a Guangzhou-based brand, which subordinated to Guangzhou Daisiyu Underwear Co., Ltd. Daisiyu company insists on creating such a kind of brand culture in pursuing the fashion, health, comfort and beauty.

The core consumer group of Daisiyu is those women from 25 years old to 40 years old, and the company’s goal is to create a strong underwear brand in China and provide women with comfortable and healthy underwear and brilliant services.

Founded in 1980s, Daisiyu is one of the first professional manufacturers in underwear industry. Making efforts to create “comfort, health and beauty”, Daisiyu company creates two brands:“Daisiyu” and “Pasiroz”, and now it has become a modern professional underwear enterprise in development, production and marketing with more than thirty thousand square meters of modern garden style production factory and employees nearly up to three thousand.

What’s more, Daisiyu also introduces several advanced underwear production lines imported from Germany, Japan and other countries. The company has established a perfect marketing and production system, providing customers with its brilliant services.

Zhoya Launches SS13 Lingerie Collection

China lingerie label Zhoya has announced the launch of SS13 collection. Inspired by spring atmosphere and fashion trends, this line will hit the stores in March.

Zhoya sells fashionable and stylish lingerie product to the young ground at an affordable price point. Zhoya’s SS13 collection keeps romantic and funny styles by using juicy colors and feminine designs.

Zhoya said, “The SS13 collection is declined especially in pastel tones and feature details such as lace, satin and floral print applications.

The collection is divided into three lines, one featuring romantic lace, one featuring floral prints and one featuring geometric patterns.

In addition to the classic line of lingerie, Zhoya also offers lingerie pieces in various colors and fabrics.”

Zhoya is a young lingerie brand in Shenzhen China, targeting fashionable and trendsetting individuals. The company's goal is to help create comfortable and supportive lingerie keeping up with the most current fashion trends. Zhoya offers lingerie at an affordable price by combining colorful fashion and quality.

Founded in 2008, Zhoya now operates underwear chain stores in China across 30 cities. Product catalog includes lingerie, loungewear and thermal wear, etc.

Intradeco Purchases Pajamas Manufacturer Knothe

According to local media in the United States on January 5 that Intradeco apparel company has acquired part of the assets of Knothe apparel company. The transaction has been reached but the specific terms of the transaction have not been made public yet.

Knothe, a New York-based family business, is the professional manufacturer of male’s loungewear, and the major products are to be sold with the labels of Izod, Chaps and State O Maine, and Knothe Apparel Group has been an industry leader in the manufacturing of men's robes, pajamas  for well over 100 years.

While Intradeco, a family business headquartered in Miami, is specialized in fashion products and thermal underwear series. Intradeco claims that they will operate Knothe as an independently department and the existing Knothe’s senior management personnel and marketing team will continue to be responsible for operating this part of business.

Allan Ellinger, senior managing partner of MMG, will act as the financial adviser for the transaction, he said: "For the two parties, this is a combination of strategic significance and we are pleased to bring the combinations of these two leading companies in the industry to advance the development of the industry of men's pajamas."

Terry Trofholz, Intradeco company’s executive vice president of sales said: "The joint of the two companies will bring tangible benefits to the important customers of both parties."

And Ricky Bern, Knothe company's chief operating officer said: "Our company will benefit from the vertical supply structure of Intradeco company, who has world-class operating system and financial strength."

Kisfun Introduces Signature AW12 Lingerie Collection

Kisfun Lingerie, a young underwear brand, has launched the AW12 collection recently. The new collection is characterized by sexy and stylish style.

Kisfun Lingerie said, “Kisfun advocates fashion and modern trend, with elegant and glamorous instinct. Product catalog of Kisfun is diverse, each piece enjoying dimensional structure and fashionable design. Detailed and delicate, Kisfun’s product targets urban women from 25 to 45 who are confident and passionate. They pursue perfect figure and quality life.

The AW12 collection consists of five ranges with distinct styles. Some feature feminine design, and some feature colorful tone, and some feature natural element, and some feature seductive style.

We are confident in our ability to maintain the positive growth in 2013. As to the SS13 collection, we want to focus on the vibrant colors and optimistic patterns that highlight the fun and lovely summer season. It will be the one that feels sophisticated and playful.”

Kisfun Lingerie is Foshan-based underwear firm in China. Fashionable and elegant, Kisfun’s product is popular among young urban women.

Lejaby Comes Back in Lingerie Salon Times

Lejaby, the veteran French luxury lingerie brand which was rescued from the brink of collapse, will open the lingerie salon next to the Louvre in Paris, aiming to attract rich guests nearby luxury hotels.

"These women understand and pursue luxury, and they come to Paris for purchase two or three times a year." The current CEO of Lejaby explained his underwear salon project. "The idea is very simple, we just want to bring Paris fashion salon back to life. The inspiration was from the era of 1940-1950, and customers will come to enjoy a fashion show, and then into the dressing room for trying on if they like. "

The former CEO of La Perla Prost knew clear about the reasons for the breakdown of Lejaby with its annual sales fell from €80 million to €20 million, and even faced possible bankruptcy. “The products have lost its soul. The strategies in the past was selling with a respected name - Lejaby and low-cost products Made in China, which led to the loss of 60% retail partners in three years. Therefore, we know that this is not the right strategy, for the dress has high fashion status in Paris, while for lingerie, it is not the same.” he said.

In the Paris Salon show, the company has launched a series called the MAISON Lejaby series and the series entirely uses the locally sourced materials - Calais lace, Lyon silk. All pieces are handmade when the designers finish them. Each garment is individually numbered and signed with seamstress’s names.

"There are no other big underwear brands made in France except for us," Prost said. "This is not an easy thing, you need to rebuild the entire production line.” Now Lejaby regains "Made in France ", hoping to achieve a balanced budget in 2013 and reach the turnover of €30 million.

Feidi Unveils SS13 Lingerie Collection

China underwear label Feidi Lingerie has released the SS 2013 collection, combining trendy fashion with grace as well as popular colors for 2013 themes.

Feidi Lingerie is an affordable and fashion lifestyle brand for the conscious and sophisticated woman who expects her wardrobe to reflect her sustainable lifestyle.

The Feidi woman is 25-45. Confident and creative, she creates her own style with a sense of urban romance. Feidi embodies the romance and innovation born of cultures and latest fashions.

Feidi Lingerie said, "We really did a lot of investigation and survey on the trends of 2013 lingerie market, getting to know that with needs changing into romantic, fun and simple themes with a touch of elegance. After overall consideration on the popular colors and styles, we finally make up Feidi’s 2013 collection.

We introduce our customer four different ranges, Dynamic, Bright, Exotic and Passionate respectively, in the 2013 spring season.”

Feidi Lingerie, founded in 2009, is a young underwear label in China. Functional and fashionable, Feidi’s product has received positive reaction from customers inside and outside China.

Beautiful Lady Launches AW12 Lingerie Collection

Guangzhou-based intimate apparel brand Beautiful Lady has launched the AW12 lingerie, a range of fashion and functional bras and panties.

Combining fashion trends with modern technologies, Beautiful Lady’s new collection is created by experienced designers from Italy and France. Natural material and advanced craftsmanship bring women health, comfort and beauty.

Modern lines remain women’s body shapely and curvy. Comfortable and healthy fabrics promise breathability and protection, with firm control and strong shaping effect.

The new collection includes bra, panty, slip, bodysuit and sleepwear. Beautiful Lady’s undergarments are currently available at boutiques, retailers and e-commerce stores across China, including Tmall.com and 360buy.com.

Beautiful Lady’s product inventory includes lingerie, shapewear and others’ accessories. Stylish, sexy and functional, Beautiful Lady’s product sells to China, Japan, Korea, Singapore and Thailand.

Beautiful Lady is operated by Guangzhou Duodian Apparel Inc. in China, who enjoys more than ten-year experience in intimate garment industry.

La Perla Launches SS13 Collection Conference

Top brand LA PERLA has launched the enchanting new collection conference and cocktail party in Italian Embassy in Tokyo, Japan. The event was hosted by first Italian Ambassador in Japan, Mr Daniele Bosio, and especially was launched in Fuli Garden, the place where is of historical significance for Italy and Japan. In display sector of LA PERLA, guests at the conference can enjoy the cocktail as well as the first 2013 Spring and Summer new collection.

Top brand LA PERLA has launched the enchanting new collection conference and cocktail party in Italian Embassy in Tokyo, Japan. The event was hosted by first Italian Ambassador in Japan, Mr Daniele Bosio, and especially was launched in Fuli Garden, the place where is of historical significance for Italy and Japan. In display sector of LA PERLA, guests at the conference can enjoy the cocktail as well as the first 2013 Spring and Summer new collection.

The director of global public relations of  LA PERLA Beatriz Ferretti specially introduces the first hardcover image book "Lingerie & Desire”, published by famous publisher RIZZOLI, and the classic photos in the book showcase different fashions, different trends and different keynotes of the brand. The wonderful sector of the conference was when models displayed the exquisite retro lingerie, and these lingerie were also included in the book.

The 2013 Spring and Summer collection is inspired by “Il Gattopardo”, a film which is created by Italian screenwriter master Tomasi di Lampedusa. The film is on the background of the noble family in Sicily in the 19th century. While Sicilian '800 style is a spark to light the Spring and Summer collection, fusing with classical elements and modern elements, which impressed people well.

Sakura Launches AW12 Lingerie Collection

China underwear label Sakura announced the launch of AW12 lingerie collection. The new collection, available on nationwide stores and online shop, is adopted by latest micro fibers, Roica and Polyurethane.

Sakura’s AW12 collection is made by latest micro fibers, Roica and Polyurethane, boasting to achieve perfect shaping effect by controlling the lump of waist, bum and thigh.

Sakura Lingerie said, "We are a young lingerie label in China, only using high quality fabrics and modern technologies. Many efforts are taken to improve the quality of the goods produced and to improve the level of services.

Our product range includes briefs, bras, bustiers, corsets, sleepwear and loungewear. Each season Sakura Lingerie creates new collections improving its creations.

Elegant, comfortable and functional, Sakura’s product can make the shape of body look perfect. With the use of fine lace, stretch Lycra and micro fibers, our new collection offers Chinese women comfortable and elegant underwear.”

Sakura Lingerie is a China-based brand created by Japanese designers. Sakura’s lingerie product is famous for fine shaping effect and comfortable texture.

Gossamer Introduces AW12 Lingerie Collection

China lingerie label Gossamer introduced the sexy and exciting AW12 collection for Asian women.

New designs and styles of Gossamer Lingerie have reached their stores and online shop. Each piece is the combination of luxury, comfort and sexiness.

Gossamer said, “Gossamer is the best destination for sexy and gorgeous lingerie. In Gossamer, you can find sexy and functional underwear in various styles. Our wide product range, including bras, panties, stockings, shapewear and hosiery, fulfills all of your intimate apparel needs.

Featuring everything from seamless bras and lacy panties to sexy corsets and chemises, Gossamer offers fashionable and functional lingerie and shaping wear for all shapes and sizes.

Combining human-engineering structure with modern designs, our new collection applies to eco-friendly fabrics to ensure healthy texture and firm support.

Inspired by British cultures and traditions, this collection is gorgeous and elegant. Price point ranging from 500-1000 RMB for a set, the new collection offers many glamorous options for confident and modern women.”

Gossamer is a young label founded in 2008 in China. After five-year development, Gossamer has had independent stores in many cities, such as Beijing, shanghai and Nanjing.