Kisfun Introduces Signature AW12 Lingerie Collection

Kisfun Lingerie, a young underwear brand, has launched the AW12 collection recently. The new collection is characterized by sexy and stylish style.

Kisfun Lingerie said, “Kisfun advocates fashion and modern trend, with elegant and glamorous instinct. Product catalog of Kisfun is diverse, each piece enjoying dimensional structure and fashionable design. Detailed and delicate, Kisfun’s product targets urban women from 25 to 45 who are confident and passionate. They pursue perfect figure and quality life.

The AW12 collection consists of five ranges with distinct styles. Some feature feminine design, and some feature colorful tone, and some feature natural element, and some feature seductive style.

We are confident in our ability to maintain the positive growth in 2013. As to the SS13 collection, we want to focus on the vibrant colors and optimistic patterns that highlight the fun and lovely summer season. It will be the one that feels sophisticated and playful.”

Kisfun Lingerie is Foshan-based underwear firm in China. Fashionable and elegant, Kisfun’s product is popular among young urban women.

Lejaby Comes Back in Lingerie Salon Times

Lejaby, the veteran French luxury lingerie brand which was rescued from the brink of collapse, will open the lingerie salon next to the Louvre in Paris, aiming to attract rich guests nearby luxury hotels.

"These women understand and pursue luxury, and they come to Paris for purchase two or three times a year." The current CEO of Lejaby explained his underwear salon project. "The idea is very simple, we just want to bring Paris fashion salon back to life. The inspiration was from the era of 1940-1950, and customers will come to enjoy a fashion show, and then into the dressing room for trying on if they like. "

The former CEO of La Perla Prost knew clear about the reasons for the breakdown of Lejaby with its annual sales fell from €80 million to €20 million, and even faced possible bankruptcy. “The products have lost its soul. The strategies in the past was selling with a respected name - Lejaby and low-cost products Made in China, which led to the loss of 60% retail partners in three years. Therefore, we know that this is not the right strategy, for the dress has high fashion status in Paris, while for lingerie, it is not the same.” he said.

In the Paris Salon show, the company has launched a series called the MAISON Lejaby series and the series entirely uses the locally sourced materials - Calais lace, Lyon silk. All pieces are handmade when the designers finish them. Each garment is individually numbered and signed with seamstress’s names.

"There are no other big underwear brands made in France except for us," Prost said. "This is not an easy thing, you need to rebuild the entire production line.” Now Lejaby regains "Made in France ", hoping to achieve a balanced budget in 2013 and reach the turnover of €30 million.

Feidi Unveils SS13 Lingerie Collection

China underwear label Feidi Lingerie has released the SS 2013 collection, combining trendy fashion with grace as well as popular colors for 2013 themes.

Feidi Lingerie is an affordable and fashion lifestyle brand for the conscious and sophisticated woman who expects her wardrobe to reflect her sustainable lifestyle.

The Feidi woman is 25-45. Confident and creative, she creates her own style with a sense of urban romance. Feidi embodies the romance and innovation born of cultures and latest fashions.

Feidi Lingerie said, "We really did a lot of investigation and survey on the trends of 2013 lingerie market, getting to know that with needs changing into romantic, fun and simple themes with a touch of elegance. After overall consideration on the popular colors and styles, we finally make up Feidi’s 2013 collection.

We introduce our customer four different ranges, Dynamic, Bright, Exotic and Passionate respectively, in the 2013 spring season.”

Feidi Lingerie, founded in 2009, is a young underwear label in China. Functional and fashionable, Feidi’s product has received positive reaction from customers inside and outside China.

Beautiful Lady Launches AW12 Lingerie Collection

Guangzhou-based intimate apparel brand Beautiful Lady has launched the AW12 lingerie, a range of fashion and functional bras and panties.

Combining fashion trends with modern technologies, Beautiful Lady’s new collection is created by experienced designers from Italy and France. Natural material and advanced craftsmanship bring women health, comfort and beauty.

Modern lines remain women’s body shapely and curvy. Comfortable and healthy fabrics promise breathability and protection, with firm control and strong shaping effect.

The new collection includes bra, panty, slip, bodysuit and sleepwear. Beautiful Lady’s undergarments are currently available at boutiques, retailers and e-commerce stores across China, including Tmall.com and 360buy.com.

Beautiful Lady’s product inventory includes lingerie, shapewear and others’ accessories. Stylish, sexy and functional, Beautiful Lady’s product sells to China, Japan, Korea, Singapore and Thailand.

Beautiful Lady is operated by Guangzhou Duodian Apparel Inc. in China, who enjoys more than ten-year experience in intimate garment industry.

La Perla Launches SS13 Collection Conference

Top brand LA PERLA has launched the enchanting new collection conference and cocktail party in Italian Embassy in Tokyo, Japan. The event was hosted by first Italian Ambassador in Japan, Mr Daniele Bosio, and especially was launched in Fuli Garden, the place where is of historical significance for Italy and Japan. In display sector of LA PERLA, guests at the conference can enjoy the cocktail as well as the first 2013 Spring and Summer new collection.

Top brand LA PERLA has launched the enchanting new collection conference and cocktail party in Italian Embassy in Tokyo, Japan. The event was hosted by first Italian Ambassador in Japan, Mr Daniele Bosio, and especially was launched in Fuli Garden, the place where is of historical significance for Italy and Japan. In display sector of LA PERLA, guests at the conference can enjoy the cocktail as well as the first 2013 Spring and Summer new collection.

The director of global public relations of  LA PERLA Beatriz Ferretti specially introduces the first hardcover image book "Lingerie & Desire”, published by famous publisher RIZZOLI, and the classic photos in the book showcase different fashions, different trends and different keynotes of the brand. The wonderful sector of the conference was when models displayed the exquisite retro lingerie, and these lingerie were also included in the book.

The 2013 Spring and Summer collection is inspired by “Il Gattopardo”, a film which is created by Italian screenwriter master Tomasi di Lampedusa. The film is on the background of the noble family in Sicily in the 19th century. While Sicilian '800 style is a spark to light the Spring and Summer collection, fusing with classical elements and modern elements, which impressed people well.

Sakura Launches AW12 Lingerie Collection

China underwear label Sakura announced the launch of AW12 lingerie collection. The new collection, available on nationwide stores and online shop, is adopted by latest micro fibers, Roica and Polyurethane.

Sakura’s AW12 collection is made by latest micro fibers, Roica and Polyurethane, boasting to achieve perfect shaping effect by controlling the lump of waist, bum and thigh.

Sakura Lingerie said, "We are a young lingerie label in China, only using high quality fabrics and modern technologies. Many efforts are taken to improve the quality of the goods produced and to improve the level of services.

Our product range includes briefs, bras, bustiers, corsets, sleepwear and loungewear. Each season Sakura Lingerie creates new collections improving its creations.

Elegant, comfortable and functional, Sakura’s product can make the shape of body look perfect. With the use of fine lace, stretch Lycra and micro fibers, our new collection offers Chinese women comfortable and elegant underwear.”

Sakura Lingerie is a China-based brand created by Japanese designers. Sakura’s lingerie product is famous for fine shaping effect and comfortable texture.

Gossamer Introduces AW12 Lingerie Collection

China lingerie label Gossamer introduced the sexy and exciting AW12 collection for Asian women.

New designs and styles of Gossamer Lingerie have reached their stores and online shop. Each piece is the combination of luxury, comfort and sexiness.

Gossamer said, “Gossamer is the best destination for sexy and gorgeous lingerie. In Gossamer, you can find sexy and functional underwear in various styles. Our wide product range, including bras, panties, stockings, shapewear and hosiery, fulfills all of your intimate apparel needs.

Featuring everything from seamless bras and lacy panties to sexy corsets and chemises, Gossamer offers fashionable and functional lingerie and shaping wear for all shapes and sizes.

Combining human-engineering structure with modern designs, our new collection applies to eco-friendly fabrics to ensure healthy texture and firm support.

Inspired by British cultures and traditions, this collection is gorgeous and elegant. Price point ranging from 500-1000 RMB for a set, the new collection offers many glamorous options for confident and modern women.”

Gossamer is a young label founded in 2008 in China. After five-year development, Gossamer has had independent stores in many cities, such as Beijing, shanghai and Nanjing.