Recently, Stella McCartney, the designer of London 2012 Olympic Games sportswear, launches a new set of lingerie, the slogan of which is “lightest and most invisible”. If you wear this lingerie according to the ways she teaches wearer, you even can’t feel that you are wearing anything.
The new collection provides five different shapes bras with several ways to wear, plus two styles of briefs, and it is divided into three types of fabric structures: smooth, lace and mesh. Perhaps influenced by science fiber applied in his sportswear design for London 2012 Olympic Games, she grasps the bra cup structure very well by changing it to 8 mm from the ordinary standard 12 mm, making it lighter and more invisible. Furthermore, this set’s strapless bra is declared to give the body naked dressing experience.
During the process of design, McCartney didn’t forget the concept of environment protection she always adheres to. All the styles use the recycled metal and organic cotton as the components. In addition, there are some designs which are inherited from Olympic Games sportswear series. For example, the iconic three circles metal ring adds luxury sense.
This new line lingerie is on sale in August. Bra prices at 40 -45 pounds per piece, ranging from 30-38 size, A-DD cups, while the briefs is £19 or above per piece.
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