2012年8月30日星期四

Shapeways Launches the First 3D printed Bikini

According to British “Daily Mail” reports, the world’s first 3D printed bikini is available to purchase from the online shop.

According to British “Daily Mail” reports, the world’s first 3D printed bikini is available to purchase from the online shop. Designed by American fashion studio “Continuum Fashion”, the bikini, named N12, is produced by American 3D company Shapeways by using the 3D printing technologies and the nylon 12 material. The sturdy nylon material is completely produced with 3D printing machine, and then spliced with seamless technology. Shapeways pointed out that, this nylon material is very “clean, strong and elastic”, so it can’t be broken during the printing process.
The design of this bikini presents the beautiful and complex patterns printed by 3D technologies, but also highlights the technology challenge that pliable and tough products can be made from nylon materials. Designers said that 3D printing bikini is just the beginning. In the future, there will be skirts and zipper products completely printed by 3D prnter. Any kind of clothing may be directly produced by this digital technology, but not the manual or machine sewing.
3D printer, appearing in the middle of 1990s, actually is the rapid prototyping apparatus adopted the light-curing and paper lamination technologies. The working principle is the same as the common printer installed with printing material such as liquid and power. When connecting to computer, the printing materials overlay together, eventually the blueprint in the computer will turn into real object.


2012年8月27日星期一

The Eighth Shenzhen International Brand Underwear Fair to Launch on 10th May 2013

Press conference of The Eighth Shenzhen International Brand Underwear Fair was held earlier this week. SIUF 2013 is titled as New Start, New Across and New future and is planned to hold from 10th May to 12th May 2013.

After seven years of rapid development, Shenzhen International Brand Underwear Fair has become the leading professional brand underwear fair. Its brand positioning development, powerful media integration promotion, the wide concern of industry make it become the first choice to increase brand awareness and reputation, seek important business opportunities for many underwear enterprises, and also become the most influential annual event in China’s underwear industry.
A comprehensive platform of 51000 square meters with over 500 exhibitors and 40000 visitors, Shenzhen International Brand Underwear Fair tries to shape you the most professional trade venue.
Before the fair taking place, 2013 China International Intimate Apparel Culture Week is set between 6th May and 12th may 2013. Slogan for 2013 is “High-end, Typical, Interactive and Continuing.”
SIUF 2013 includes four live competitions- 2013 SIUF China Underwear Design Contest, 2013 SIUF China’s Underwear Industry Super Model Contest, 2013 SIUF Chinese Underwear Culture Creative Contest and 2013 SIIF China Household Clothing Design Contest.
Except for fashion shows to present latest fashion trends for underwear and loungewear, forums about retailing industry, E-commerce and brand marketing will come as well.
SIUF 2013 will be hosted by China Knitting Industrial Association and Guangdong Textile Association. Organizers are Shenzhen Textile Industry Association and Shenzhen Shengshi Bowen Exhibition Co. LTD.

2012年8月21日星期二

How to Wear Healthy Briefs during Menstrual Period ?

Some women wear tight underwear during menstrual period, for the tight underwear not only can beautify the figure, but also can avoid the side leakage. But experts warn that wearing tight brief may bury hidden trouble for health and suggest that women should wear slightly loose brief during period.
Excessively tight underwear not only affects the blood circulation, respiratory and digestive function, but also induces gynecologic diseases. Especially in the period, the excessively tight underwear leads poor blood flow. Moreover, removing the tight brief may cause sudden pressure mutation to abdominopelvic cavity, resulting in blood backset that causes waist pain and abdominal pain during menstrual period.
In addition, women’s body resistance decreases during menstrual period, excessively tight clothes may cause some bacteria breeding and invasion, resulting in the occurrence or recurrence of vulva vaginitis. Therefore, women should not wear tight briefs during period, instead, they should wear the pure cotton, good permeability, slightly loose underwear and should frequently change and wash underwear, keep it dry and hygiene.
Gynecological experts suggest that the underwear worn in menstrual period should not be worn at ordinary times, because the viscose behind the sanitary towel will affect women’s health. It just like the tape torn down from glass, paper and cloth, there is a layer of sticky glue left behind and hard to remove. The viscose in sanitary towel is also left behind and sticks to the inside briefs.
At present, most of the viscose behind the sanitary towels used by Chinese women is industrial but notthe eatable sticky glue. It is not just the criterion difference. Strictly speaking, the industrial viscose cannot be directly touch skin, especially women’s sensitive and delicate skin.
It is still not sure whether this kind of  chemical viscose is poisonous or not, and in clinical, there is not solid relevant epidemiological survey data to prove that this viscose leads to the increase of genital diseases among young women in recent year. But no matter the viscose itself may cause disease or not, without being noticed by naked eyes, the viscose sticks to underwear and may adsorb some pathogens, that cannot be removed only by washing or sun exposure.

2012年8月15日星期三

How to Improve Lingerie’s Sales Volume in Dull Season

The sales volumes of lingerie are being down since July which is also consider as the dormant period of “Golden September and Silver October”. Sales volume can be achieved in busy season while in dull season it depends on the brand popularity. People are used to this thinking mode and leave too much market developing space that can be imagined. That is to say, brand popularity and sales volume could also be done in dull season.

The sales volumes of lingerie are being down since July which is also consider as the dormant period of “Golden September and Silver October”. Sales volume can be achieved in busy season while in dull season it depends on the brand popularity.
People are used to this thinking mode and leave too much market developing space that can be imagined. That is to say, brand popularity and sales volume could also be done in dull season.
Promote the Products through Integration and Striving for Terminal
As we all known, some terminal resources are hard to gain and should be lower the prices to achieve high price sales in busy season. On the contrary, owing to the sales volume, many brands decline sales promotion which causes the idling of terminal resources in dull season.
However, it’s a good time to do sales promotion for the better display and promoting positions are easy to gain at this time.
Input of Market Promotion is sharply Decreased
As mentioned before, the idling of terminal resources in dull seasons are more, which provides lower prices for terminal promotion and even the free display. So it’s a good time to heat your products’ popularity.

2012年8月13日星期一

A Brief Introduction of Mussanl Underwear Group

Guangzhou Mussanl Underwear Co. is the marketing center of Chinese Mussanl Group who is built eight years ago and has become a famous underwear maker in China.

Mussanl Group has professional design term, product term and sales term. Unique style, skillful craftsmanship and matured operation make Mussanl a bright star in China lingerie market.
In the Seventh Shenzhen Underwear Fair, Mussanl awarded as the Most Stylish Lingerie Brand and displayed their latest lingerie collection. Visitors had a chance to appreciate the grace of the fashion collection.
The rise of Mussanl underwear in recent years indicates more and more demand and desire of fashion and comfortable lingerie.
"Chinese underwear market is special area. Only product that exceeds the customer expectation can stand out in china underwear industry because more and more labels have entered into this sector. We are always focusing on improvement of managerial mode, product research and marketing channel construction”, Mussanl general president Xing Cai said.
"Our term is a young and passionate group. Their existence and contribution is the main reason for our success and development. Of course, always considering on customer demand and keeping improving our weakness and shortness are also very important”, he added.

2012年8月10日星期五

Chic Swimsuits Designs in Current Season

A lot of swimwear designers have taken traditional route to design sporty suits to cater for beach bunnies and surfers. But some ingenious designers make some interesting swimsuits that is really trendy in the beach now. the Hawaiian prints shorts and animal print swimsuit are among the most fashionable suits.
In both women’s and men’s swimwear, the soft colours with Hawaiian e prints and Prints inspired by meadows, floral design are among the most fashionable trends of the season.
For men who want to select the swim shorts that are both chic and cost effective can choose the bright board-shorts inspired by Hawaiian design or the ones with mishmash print from floral patterns.
Animal prints are also favoured by lots of people. Though men are not so such fond of the leopard or snake print, but women are totally into it. With a few accessories such as a sash or jewellery, you can make your swimsuit more interesting and charming.
Anyway, make sure that you try on the suits before purchasing. If you really don't like them, you don’t have to force yourself to wear it just because they are trendy. You totally have the choice to decide which design suits you best.

2012年8月7日星期二

Triumph Inspiration Award 2012 Final to Be Held in Shanghai

On July 26, 2012, the news release conference of 2012 Triumph Inspiration Award Final was hold grandly in Beijing Sanlidun Mesh Bar. It indicates that the 2012 Triumph Inspiration Award global Final “Dragon & Butterflies” would be officially open soon.
The fifth Triumph Inspiration Award global final will open in Shanghai, China. Triumph, the world’s leading lingerie and shapewear brand, will challenge the bran-new theme “Dragon & Butterflies”, aiming to show the symbol of opposing elements of Chinese culture. The contest has been held in Europe for three years, now the TIA final comes to Asia again. Students in design colleges from 31 countries bring their inspirations into full play to create ingenious works, and Shanghai in October will witness the birth of the next talented designer.
Contestants from different countries and regions will first attend the national final and the national champion will attend the global final held in Shanghai in October. China district final has already held in Beijing, April, 26th. In China, contestant Wen Ce’s design“conceiving” won the China Division champion title and will represent China to attend the fifth TIA global final in Shanghai.
It is coincidental that the global final and Shanghai Fashion Week will open simultaneously. Then there will be celebrities, international media and the triumph trade partners to attend the final event. Young designers’ competition works will be evaluated by judge panel which consists of well-known fashion pioneers, experienced designers and media. the members of jury includes Hong Kong famous singer and movie star Mo Wenwei, Japan supermodel Jessica Michibata, China’s fashion designer Uma Wang, international prestigious photographer Wing Shya and Italian version of Vogue’s chief editor Sozzani.

2012年8月6日星期一

Stella McCartney Launches Invisible Lingerie

Recently, Stella McCartney, the designer of London 2012 Olympic Games sportswear, launches a new set of lingerie, the slogan of which is “lightest and most invisible”. If you wear this lingerie according to the ways she teaches wearer, you even can’t feel that you are wearing anything.
The new collection provides five different shapes bras with several ways to wear, plus two styles of briefs, and it is divided into three types of fabric structures: smooth, lace and mesh. Perhaps influenced by science fiber applied in his sportswear design for London 2012 Olympic Games, she grasps the bra cup structure very well by changing it to 8 mm from the ordinary standard 12 mm, making it lighter and more invisible. Furthermore, this set’s strapless bra is declared to give the body naked dressing experience.
During the process of design, McCartney didn’t forget the concept of environment protection she always adheres to. All the styles use the recycled metal and organic cotton as the components. In addition, there are some designs which are inherited from Olympic Games sportswear series. For example, the iconic three circles metal ring adds luxury sense.
This new line lingerie is on sale in August. Bra prices at 40 -45 pounds per piece, ranging from 30-38 size, A-DD cups, while the briefs is £19 or above per piece.

2012年8月1日星期三

Jaclyh Receives Patent Certification for Exhibition Counter

Chinese famous lingerie brand Jaclyh invented a kind of inserted exhibition counter, which received national patent certification, according to the company’s news

Mr. Zhang, manager of marketing department, said” The new exhibition center abandons traditional technology and applies to panel combination method to realize better visual effect and at the same time maintain overall brand image”. There are five main advantageous points:
United style: Beige and champagne are selected as main hue, integrating with visual image of Jaclyh.
Free combination: It combines lingerie catalog with loungewear catalog to enrich visual effect.
Saving space: The application of the new exhibiting counter saves space about 15%.
Optional decoration: Matching with different decorations set outside, various themes can easily present at low expense.
Easy Installation: Detachable sessions make a store of 30 square meters to be set in 5 hours.
The new counter received warm welcome by dealers around China. So far about 300 boutiques have been revamped.
This national patent certification is an approval to the company’s creative thing and an effective measure to avoid copy by the other competitors.