International group Lenzing is about to build a brand new tencel factory around a small town named Austria. This is the first time Lenzing has started production facility construction. It’s reported that there are 67,000 tons of particular tencel produced in this small town which will do good to the manufacture of Lenzing tencel products.
Why does Lenzing choose Austria to be the production base? The main reasons are the geographic location which is closer to tencel material, the own capacity to generate capacity and the rising sales of tencel in European market. The raw material and tencel’s rising value push Lenzing to build a new factory. As the development of fiber optic technology and the use of artificial fiber, tencel becomes a popular material.
CEO Weninger says that Lenzing promoted lyocell to the market with the same strategy 20 years ago, now it’s tencel’s turn.
In addition, Lenzing says that they have got the construction permit of legally binding this Monday. This brand new tencel factory will become one of the biggest industrial-investment factories.
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